Milan / March 2022 / 2 people team

Context

Context

On my 22nd birthday, I organised a special gathering with my closest friends, bringing us together for one last night before we all left to experience our Erasmus journeys.

Desire

Desire

For the occasion, I wanted to create a meaningful gift to symbolise our friendship over time. I chose a ring, a form traditionally associated in Western culture with love, unity, and commitment.

Problem

Problem

Today, however, rings often represent exclusivity due to their cost and precious materials, and their fixed shape fits only one finger, making them unsuitable as an inclusive and shared symbol of friendship.

1/5 A friendship ring

Snap! is a friendship ring designed as a shared gift for groups of friends or loved ones. It is 3D-printed and adjustable to any finger. The name recalls both the snap joint (shape) and a slang expression of surprise (target culture).

2/5 An inclusive shape

Thanks to the flexibility of PLA and an open cut in the ring’s shape, Snap adapts to any finger without sizing issues, making it an inclusive object that can be easily shared among different people.

3/5 3D printing technology

The ring is 3D-printed in red PLA, a plant-based plastic material. This technology keeps production costs low and allows easy replication, supporting a decentralised and accessible production model.

4/5 A group gift

Designed as a group gift rather than an individual one, Snap features packaging inspired by classic jewellery boxes, which reveal multiple identical rings inside, ready to be shared with the whole group.

5/5 Branding and promotion

The idea gained strong interest, leading a colleague and me to launch a small e-commerce project. We developed dedicated branding and social communication reflecting the ring’s bold and playful soul.

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