Milan / December 2023 / 6 people team

Context

Context

In the north-east of Milan, via Padova is known as one of the most multicultural areas of the city, but also stigmatised as degraded and unsafe zone

Desire

Desire

Here mosso, a recently raised association, wants to be seen as a neighbourhood point of reference, a "portierato" as they named it. For doing so, they have transformed their bar, into a safe place where social services, initiatives and spaces are provided for free.

Problem

Problem

but language and cultural barriers have emerged: ethnical local businesses and associations in the area are already perceived as “anchor points” from their communities, leaving mosso "bar-portierato" wide offer little consideration yet.

1/5 A neighbourhood portierato

Super Portierato reimagines the current bar-portierato initiative as a lively, decentralised hub. It connects people, places, skills, and cultures by leveraging on all the resources in the neighbourhood.

2/5 A non-monetary exchanges system

It transforms residents from service users into active collaborators. Through bidirectional non-monetary exchanges—skills, guidance, spaces—everyone becomes a creator of community value.

3/5 A unified ecosystem

Residents, volunteers, local businesses, associations and academia unite in one ecosystem. By sharing resources and collecting datas, the neighborhood can grow stronger, smarter, and more connected.

4/5 Fostering collaboration

We validated the vision through hands-on co-design: a barter workshop, a playful service promotion role-play, and a community-powered cultural event challenge.

5/5 An operational guide

A bold 3-year "operational strategy" guides Mosso through change, with five dynamic phases —plan, test, develop, establish, measure— to help them turning the Super-Portierato vision into real.

Create a free website with Framer, the website builder loved by startups, designers and agencies.