Viterbo / May 2022 / 3 people team
Promotuscia, a local tour operator for the Tuscia trait of the Via Francigena, historically inhabited by the Etruscans, launched a workshop to gather new ideas for enhancing the area through slow and sustainable tourism.
The goal was to reinterpret the “paniere”—a traditional wicker basket used by pilgrims to carry food—transforming it from a simple object into a contemporary, multidimensional tourist experience.
Today, Tuscia’s routes and local food traditions are poorly promoted, resulting in a weak territorial identity. Visitors tend to move quickly through the area, making it a transit zone rather than a place to know and explore.
1/5 A slow tourism experience
Shad is a slow tourism experience designed to create a sense of community between pilgrims and the territory they cross, combining a shared object and a memorabilia bag into a physical–digital journey.
2/5 The pilgrim Kit
Upon arriving in the Tuscia area, pilgrims receive a tote bag and a shared paniere at the first infopoint: a felt container for their meals, to be attached to the backpack and used along the Tuscia route.
3/5 A Paniere, a community
A QR code inside the paniere connects pilgrims to a shared community. They can read messages from previous users, leave advice for future travellers, and contribute to a growing collective travel story.
