Milano / May 2023 / 5 people team
Quartiere Adriano is a peripheral area of Milan that struggles to build a proper identity. As we could observe, the strong social polarisation, a high migrant presence, and few public gathering spaces weaken residents’ sense of belonging.
For years, the CAG Cattabrega youth center has operated in the area. Defined by its staff as “a space to be,” it offers open-access rooms, materials, games, and a music studio to foster creativity and inclusion for the neighbourhood youngsters.
Despite this, the center is not yet seen as a gathering point. The few users are mostly foreign and male, not reflecting local demographics, and their educators are aware that this is due to a lack of a clear, structured offer, and cohesion with neighbourhood resources.
1/5 A podcast initiative
Cagami is a podcast born upon young people’s need to express themselves and will to help actively their neighborhood. The name combines “CAG” and “MI” with the Milanese dialect expression meaning “listen to me!”
2/5 A structured offer
Behind the podcast initiative, a new structured offer was designed for CAG Cattabrega: a monthly podcast lab co-created and managed by local youths, covering content creation, production, hosting, and platform distribution.
3/5 A co-developed concept
Co-design with the youths was essential. Starting from the podcast idea, workshop activities helped define topics, guests, and shared creative and operational roles, ensuring long-term engagement and ownership.
