Sicily / December 2022 / 6 people team

Context

Context

Over the next decade, rising temperatures and the growing energy crisis will increasingly affect Italy’s aging population, especially people living in poverty.

Desire

Desire

To respond to this challenge, the Politecnico di Milano launched a lab inviting speculative ideas for low-energy solutions in a future of rising energy costs, focusing on product–service systems able to inspire new directions.

Problem

Problem

Today in fact, most cooling solutions consume large amounts of electricity and rely on non-renewable sources, often serving single users, while building renovation options remain hard to access due to bureaucracy and unclear processes.

1/5 A modular and passive system

Brease is a modular panel system that passively improves the energy efficiency of existing buildings. Installed externally without facade renovation, it provides shading and insulation, increasing thermal comfort with no energy consumption.

2/5 A symbolic location

The speculative proposal focuses on Torre Leone, a 14-story residential building in Southern Italy, often called the “concrete palace.” Located in an area highly exposed to heat waves, it represents low-performing post-war housing.

3/5 A clay brick

At the core of Brease is a clay “wave” brick. Mounted near windows, it creates natural ventilation, blocks direct sunlight, and supports climbing plants, forming a green facade that reduces heat for homes and surroundings.

4/5 From product to service

Brease expands into a service model offering energy diagnostics, custom pattern design, technical support, and maintenance. It also provides guidance for residents on plant care and everyday sustainable behaviours.

5/5 A coherent brand

A dedicated brand identity supports B2B adoption and public communication. The name Brease evokes freshness, while the color palette reflects the material system, combining clay tones with shades of green vegetation.

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